Personal shoppingin London.
“Curated. Calm. On brief.”
VIP London is a pre-briefed five-hour personal shopping day across hand-picked boutiques and private styling suites in central and west London. Virtual prep, live styling on the day, and a month of WhatsApp support afterwards.
How we'll work together.
VIP London
A 1-hour live online closet audit, a 5-hour personal shopping day in London with pre-booked private styling suites, and 1 month of post-shopping WhatsApp support.
Wardrobe Transformation
A 45-minute live virtual consult, a 1-hour live online closet audit, a digital 10-outfit mix-and-match capsule lookbook (including pieces in your wardrobe), and 2 weeks of WhatsApp support.
Digital Style Book
A premium, custom-made digital profile featuring your seasonal colour palette, body shape blueprint, and a curated list of 3 clickable outfits with shoppable retail links.
Where we shop
A quiet line through west London.
The route is built around the brief, but it usually traces a quiet line through Marylebone, Mayfair and Notting Hill — the boutiques that hold pieces with cloth and cut you can't find on a high street. Showrooms by appointment when there's something specific to chase.
We don't visit chain stores; if the answer is at one, you don't need a stylist for it. Lunch is built into the day so the afternoon stays sharp.
Trends & notes
Latest from the journal.
2 July 2026
Colour analysis — a great place to start, but not the whole story
Knowing your colour season makes shopping simpler — but great personal style sits at the intersection of what flatters you and what feels like you.
27 May 2026
Why hiring a personal stylist is about much more than clothes
Life changes, we change, and our wardrobes don't always get the memo. Personal styling is often less about fashion — and more about feeling like yourself again.
5 May 2026
What actually happens during a personal styling session?
No wardrobe declarations, no designer pressure — just a styling journey shaped around your life, with three levels of support to choose from.
Kind words
From clients in London.
“I genuinely look forward to getting dressed in the morning now. Martyna found my colours, my shape, my style — and somehow gave me hours back in my week.”
Alice P.
Wardrobe Transformation
“The Digital Style Book was exactly what I needed — quick, clear, and every outfit link actually worked. I updated my whole weekend wardrobe for less than a dinner out.”
Natalie R.
Digital Style Book
“Less stuff, more outfits, far more love for what I already had. I have not bought anything I don't wear since.”
Claire L.
VIP London
What a personal shopping day looks like
We start with a pre-call so I understand the brief — the gap you're filling, the budget, the lifestyle the wardrobe has to serve. The day before your appointment I plan the route: which boutiques, in which order, and which pieces are reserved or pulled in your size. By the time you arrive, every changing room is already styled.
You try, I edit. We move at your pace. Items that work are catalogued — photographed, with notes on care, alterations and how to wear them. Items that don't are gone before they distract you. Lunch is built into the day so the afternoon stays sharp. By the close of play, you have a small bag of considered pieces and a written list of what was bought, what was left and why.
Where in London we shop
The route is built around the brief, but it usually traces a quiet line through Marylebone, Mayfair and Notting Hill — the boutiques that hold pieces with cloth and cut you can't find on a high street. Showrooms by appointment when there's something specific to chase. We don't visit chain stores; if the answer is at one, you don't need a stylist for it.
- Mayfair — Mount Street, Bruton Street, Conduit Street
- Marylebone — Chiltern, Marylebone High Street boutiques
- Notting Hill — Westbourne Grove, Ledbury Road
- By-appointment showrooms across W1 and W11
- Peckham, Shoreditch and east London on request
Brand-agnostic, boutique-led
I'm not paid by any brand. Picks are chosen for cloth, cut, and how they'll hold up over five winters — not because of where they sit on a season's editorial. That said, the shortlist usually leans toward quiet-luxury labels (Toteme, The Row, Khaite, Massimo Alba, Lemaire, Beaufille) and considered British makers. If there's a particular maker you love or want to test, tell me on the brief and I'll plan around it.
Who it's for
VIP London is most useful before a milestone — a new role, a wedding, a season change, a full wardrobe reset. It's also a quiet alternative to spending three Saturdays a year drifting around Selfridges and coming home with one tote of regret. Most clients start with Wardrobe Transformation or a Digital Style Book so we know exactly which gaps we're filling.
FAQ
Considered answers, ahead of time.
- Is the fee separate from what I spend on clothes?
- Yes. The £895 VIP London fee covers virtual prep, five hours of curation and on-the-day styling, plus a month of WhatsApp support. Your clothing budget is set separately by you and respected strictly — there are no surprise spends and no commission from any boutique.
- How much should I budget for clothes?
- Most clients spend between £1,500 and £8,000 on a Personal Shopping day depending on the brief. I can work to any budget — including replacing a single perfect coat — and I'll always tell you when something can wait.
- Where in London does it happen?
- Across central and west London — Mayfair, Marylebone, Notting Hill, with by-appointment showrooms in W1 and W11. The route is decided the day before based on what we're chasing.
- Do you take commission from the shops?
- No. I don't take commission from any boutique or brand. The fee is the only fee and the picks are the picks.
- Can it be done remotely?
- Yes — I can run a curated remote edit with a live shopping window, returns coordinated. The in-person London version is what most clients ask for, but the remote version is real and well-tested.
Ready when you are
Pick a session and let's begin.
Sessions in person across London or online over video. Honest answers and zero pressure to book the wrong thing.