Personal shoppingin London.
“Curated. Calm. On brief.”
A pre-briefed personal shopping day across hand-picked boutiques and showrooms in central and west London. I pull, you try — no scrolling, no wasted hours, no impulse buys. Every piece is photographed, catalogued and budget-tracked, with care notes for each item.
How we'll work together.
Personal Shopping
A curated, pre-briefed shopping day — boutique-led, budget-tracked, and entirely tailored to you.
Wardrobe Edit
Audit, edit and re-style what you already own. Less stuff, more outfits, far more love for what is already in your wardrobe.
Figure Finding
Learn the silhouettes, proportions and cuts that flatter your frame — and feel more at home in your body.
Where we shop
A quiet line through west London.
The route is built around the brief, but it usually traces a quiet line through Marylebone, Mayfair and Notting Hill — the boutiques that hold pieces with cloth and cut you can't find on a high street. Showrooms by appointment when there's something specific to chase.
We don't visit chain stores; if the answer is at one, you don't need a stylist for it. Lunch is built into the day so the afternoon stays sharp.
Trends & notes
Latest from the journal.
20 May 2026
How much does a personal stylist cost in London?
A practical, honest breakdown of personal stylist fees in London — from £150 colour quizzes to £2,500 day rates — and how to choose what's actually worth it.
12 May 2026
What to expect from a personal styling session
An honest, step-by-step walk through what actually happens before, during and after a personal styling session — so you can arrive feeling prepared.
4 May 2026
Quiet luxury vs high fashion — a London stylist's perspective
Two different sets of clothes for two different sets of values. A London stylist on what each one actually means, and how to decide which one is yours.
Kind words
From clients in London.
“I genuinely look forward to getting dressed in the morning now. Martyna found my colours, my shape, my style — and somehow gave me hours back in my week.”
Alice P.
Wardrobe Edit & Personal Shopping
“My colour session was transformational. I'm wearing shades I had spent a lifetime avoiding and I feel like myself again. Warm, honest, completely unrushed.”
Natalie R.
Colour Analysis
“Less stuff, more outfits, far more love for what I already had. I have not bought anything I don't wear since.”
Claire L.
Wardrobe Edit
What a personal shopping day looks like
We start with a pre-call so I understand the brief — the gap you're filling, the budget, the lifestyle the wardrobe has to serve. The day before your appointment I plan the route: which boutiques, in which order, and which pieces are reserved or pulled in your size. By the time you arrive, every changing room is already styled.
You try, I edit. We move at your pace. Items that work are catalogued — photographed, with notes on care, alterations and how to wear them. Items that don't are gone before they distract you. Lunch is built into the day so the afternoon stays sharp. By the close of play, you have a small bag of considered pieces and a written list of what was bought, what was left and why.
Where in London we shop
The route is built around the brief, but it usually traces a quiet line through Marylebone, Mayfair and Notting Hill — the boutiques that hold pieces with cloth and cut you can't find on a high street. Showrooms by appointment when there's something specific to chase. We don't visit chain stores; if the answer is at one, you don't need a stylist for it.
- Mayfair — Mount Street, Bruton Street, Conduit Street
- Marylebone — Chiltern, Marylebone High Street boutiques
- Notting Hill — Westbourne Grove, Ledbury Road
- By-appointment showrooms across W1 and W11
- Peckham, Shoreditch and east London on request
Brand-agnostic, boutique-led
I'm not paid by any brand. Picks are chosen for cloth, cut, and how they'll hold up over five winters — not because of where they sit on a season's editorial. That said, the shortlist usually leans toward quiet-luxury labels (Toteme, The Row, Khaite, Massimo Alba, Lemaire, Beaufille) and considered British makers. If there's a particular maker you love or want to test, tell me on the brief and I'll plan around it.
Who it's for
Personal Shopping is most useful before a milestone — a new role, a wedding, a season change, a full wardrobe reset. It's also a quiet alternative to spending three Saturdays a year drifting around Selfridges and coming home with one tote of regret. Most clients pair it with a Wardrobe Edit beforehand so we know exactly which gaps we're filling.
FAQ
Considered answers, ahead of time.
- Is the fee separate from what I spend on clothes?
- Yes. The £750 fee covers four hours of curation, on-the-day styling, and the catalogued follow-up. Your clothing budget is set separately by you and respected strictly — there are no surprise spends and no commission from any boutique.
- How much should I budget for clothes?
- Most clients spend between £1,500 and £8,000 on a Personal Shopping day depending on the brief. I can work to any budget — including replacing a single perfect coat — and I'll always tell you when something can wait.
- Where in London does it happen?
- Across central and west London — Mayfair, Marylebone, Notting Hill, with by-appointment showrooms in W1 and W11. The route is decided the day before based on what we're chasing.
- Do you take commission from the shops?
- No. I don't take commission from any boutique or brand. The fee is the only fee and the picks are the picks.
- Can it be done remotely?
- Yes — I can run a curated remote edit with a live shopping window, returns coordinated. The in-person London version is what most clients ask for, but the remote version is real and well-tested.
Ready when you are
Pick a session and let's begin.
Sessions in person across London or online over video. Honest answers and zero pressure to book the wrong thing.